Lawrence Peryer named Boss of Artist Arena

Lawrence Peryer continues to be named Boss of Warner Music Group's artist-to-fan division Artist Arena, the organization introduced internally on Tuesday. Simultaneously, Artist Arena founder Mark Weiss will move to a different role as senior vice president of worldwide branding for WMG. Artist Arena is definitely an umbrella for fan Internet sites, while offering pre-purchase ticket deals along with other perks to club people. Peryer most lately headed their own company, the background music and corporate branding firm 23 Omnimedia. He was formerly leader of UltraStar Entertainment, now a division of Live Nation Entertainment. He's labored with your functions because the Moving Gemstones, AC/Electricity, David Bowie, Destiny's Child and also the In Demand Chili All kinds of peppers. Announcing Peryer's appointment to staff, WMG senior vice president of worldwide artist services David Marcus stated, "Lawrence is really a first-class entrepreneur, having a passionate artist-centric philosophy along with a deep knowledge of how you can bring technology and entertainment along with spectacular results." Weiss had brought Artist Arena since its founding in 2004. He will work using the division within an advisory capacity. Marcus stated Weiss "will engage in a distinctive initiative to revitalize and expand the Warner Music brand itself." Contact the range newsroom at news@variety.com